It’s not easy to turn generations of meat eaters into vegetable lovers—and almost overnight at that. But through a series of hit cookbooks (Jerusalem, Plenty), British-Israeli chef Yotam Ottolenghi is teaching everyone he encounters to be masters of a healthier, tastier kitchen. His latest contribution, Ottolenghi Simple, presents easy, flavor-forward recipes packed with his signature Middle Eastern–inspired flavors. Come experience the culinary genius of a contemporary cooking iconoclast.